Luxury Property Marketing
Web
Social Media
LUXURY COLLECTION WEBSITE
Home Page Properties
The Berkshire Hathaway HomeServices Luxury Collection website demonstrates how Berkshire Hathaway HomeServices Luxury Collection Specialists stand apart in the market and highlights the quantity and vast geography of network members’ luxury listings. We do this by showcasing the range of tools that Luxury Collection Specialists have available to them as part of the Berkshire Hathaway HomeServices brand, as well as highlighting the exceptional service buyers and sellers can expect from agents.
Five Property Carousel
At the top of the page, there is a carousel with the capacity to feature five listings that are currently on the market. These properties must be designated as luxury (please review information on the qualifications of luxury listings, here ) and must be a top tier listing. We do not have a price point threshold as luxury is different in each region, but it must be an exceptional property. Please review the website for examples.
Featured Residence
There is one opportunity for a featured residence on the homepage. This residence must qualify as a luxury listing, be currently on the market, and be a top tier listing. We do not have a price point threshold as luxury is different in each region, but it must be an exceptional property. Please review the website for an example.
The Luxury Lens
This social media wall is powered by the Luxury Collection Instagram page @BHHSLuxury. Items that appear on the Luxury Collection Instagram page will also appear in this space. Please see page XX of this book for information on submitting listings to feature on the Luxury Collection social media channels.
To submit a listing for the Five Property Carousel or Featured Residence opportunities, please send an email with the subject line “Website Homepage Featured Residence” with the listing link and link to downloadable images to LuxuryListings@HSFranchise.com
Featured Luxury Listings
There is an opportunity to feature eight luxury listings on the Buy Page. These listings must qualify as a luxury listing and be currently on the market. To submit a listing to be featured, please send an email with the subject line “Website Featured Residence” with the listing link to LuxuryListings@HSFranchise.com.
Luxury Collection Media Coverage
If you have a luxury listing that has been featured in the news and would like it showcased on the media page, please send an email with the subject line “Luxury Media Page” with the listing link and link to online article only (we cannot feature print-only pieces) to LuxuryListings@HSFranchise.com.
Property Feature
To have your listing featured in the Luxury Collection blog, please send an email with the subject line “Luxury Blog” with the listing link, link to downloadable images and video, and brief overview of what makes the property newsworthy to LuxuryListings@ HSFranchise.com. What makes a home newsworthy could include – a celebrity/noteworthy owner, unique or interesting design, or a record-breaking listing.
Automatic Syndication
BerkshireHathawayHS.com
BHHSLuxuryCollection.com
The Wall Street Journal: WSJ U.S., & WSJ India and WSJ’s Chinese & Japanese Language Editions
MansionGlobal.com (Over $1 Million): English, Spanish, Chinese, & Japanese Editions
Mansion Global WeChat Channel (Over $1 Million)
Barron’s.com Homepage & Penta Homepage
Juwai.com
Financial Times
Rotate in Showcase ad on MansionGlobal.com (Properties Over $5 Million, sample on left)
Global Open House
The Berkshire Hathaway HomeServices Luxury Collection Global Open House is a regular virtual event that brings together agents from across the entire global network to explore and celebrate some of the most exquisite luxury listings represented by network members and to discuss unique marketing and sales opportunities. Each show includes a video tour of three to four luxury properties and is followed by a live question and answer session with the listing agents and Berkshire Hathaway HomeServices CEO Christy Budnick to share facts and features about the home and to discuss best practices.
Frequently Asked Questions
WHAT IS THE LUXURY COLLECTION GLOBAL OPEN HOUSE?
The Luxury Collection Global Open House is an exclusive marketing and networking event. It is an opportunity for a listing agent to market an exceptional property within the network. Because discretion and privacy are of utmost importance to the high net worth seller, each episode is invitation only to Luxury Collection Specialists, Broker/ Owners, and Marketing Directors. Approximately 3,000 invitations are sent.
WHAT IS AN EPISODE?
Each episode features 4-6 listings in diverse markets around the globe. The duration is 45-60 minutes.
HOW IS THE EPISODE STRUCTURED?
The episode is hosted by Christy Budnick, CEO. Property viewings are first, followed by a Q&A session with the listing agents
HOW IS THE EVENT BROADCAST?
Each episode is an invitation only, private viewing within a Zoom webinar. Approximately 500 invitees attend each episode.
HOW DOES A PROPERTY QUALIFY FOR AN EVENT?
There are several criteria to participate. The property must be in the luxury price point for the market. We require properties which are exceptionally showcased. We cannot accept properties which are dated or cluttered. A professionally produced property video must accompany the submission, and a listing agent introduction video will need to be provided as well.
WHAT IS REQUIRED OF THE LISTING AGENT?
The listing agent will be asked to agree to the following:
- Submit the 2 videos: a 3-5-minute property video, and a 30-60 second listing agent intro video.
- Attend the episode in which the property will be featured.
- Engage in a 15-minute interview with the co-host to prepare for the Q&A session approximately one week prior to the event.
- Arrive 20 minutes early to the actual event for a tech rehearsal.
WHAT IS CONSIDERED A QUALIFIED PROFESSIONAL PROPERTY VIDEO?
We cannot accept a faux video, i.e., still photos streamed together.
WHAT IS A LISTING AGENT INTRODUCTION VIDEO?
If the listing agent does not personally appear and present in the property video, we would like for the listing agent to record a personal introduction of the property. This video can be recorded using a cell phone; the more personable the better.
IS THE EPISODE RECORDED?
Yes, each episode is recorded, and the recording is available in the Luxury Collection area of the Resource Center.
CAN THE EPISODE BE SHARED WITH CLIENTS?
Certain episodes are available to be used as a listing resource and with clients in discreet marketing campaigns.
IF I’M INTERESTED IN A LISTING, HOW DO I REACH THE LISTING AGENT?
The featured property addresses and the contact information for each listing agent is available during the live event and with the recorded episode in Resource Center. Attendees will also receive a follow up email with all the information.
HOW DO I SUBMIT MY PROPERTY FOR CONSIDERATION?
To submit your luxury property for consideration, please email a professionally produced video of your luxury listing to luxurylistings@ hsfranchise.com.
Digital Magazine
See the latest digital version here!
The Luxe Life
Of Tampa Bay & Central Florida
Our exclusive portfolio of luxury properties will be unveiled in a gorgeous bi-monthly digital publication, The Luxe Life of Tampa Bay & Central Florida, available both on our website and to the co-op agents throughout our marketplace. This specially curated edition is sure to draw plenty of attention – with stunning photography along with contact information for each listing agent featured within its pages!
To have your property included in this publication, we will need 4-6 high resolution images provided prior to the deadline so we can send this out in a timely manner every other month.
Just Listed Digital Ad
When it comes to listing your home, we know it’s top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and Chalk Digital. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home’s visibility automatically.
A customized, clearly defined geographic area. A strategically designed audience of interested buyers. A personalized ad for your property. Shown on hundreds of websites and social media platforms such as Facebook, Instagram, Amazon, The Wall Street Journal, and more. The campaign will span 7 days. Your digital ad will follow consumers around wherever their online journey takes them.
Monthly Co-Op Email Newsletter
Your extraordinary Marketing Team is here for you every step of the way, delivering monthly newsletters with a curated selection of the latest luxury listings. Our commitment to your success and to helping secure top dollar on our clients’ prized properties is unwavering!
Only a select amount of properties can be featured each month, but if you have a special request you can always reach out to luxury@bhhsflpg.com and we will try our best to accommodate your request.
Attracting the right audience through print is an important part of our global print strategy, our print ads appear in high-quality publications including the Wall Street Journal, Mansion Global Experience Luxury, PENTA, Unique Homes Magazine, Prestige, Netjets Magazine, and duPont Registry.
As a Berkshire Hathaway HomeServices network agent you benefit from the relationship that we have arranged for you with some of the most prestigious luxury collection publications.
Prestige Magazine
STRATEGIC DISTRIBUTION
- Each issue has a minimum print distribution of 50,000
- Mailed to affluent U.S. consumers, including those with a net worth of $25 million and above
- Each Berkshire Hathaway company CEO/leader receives a mailed print copy
- Distributed in Delta Air Line Sky Clubs across 37 major US airports
- Mailed to past clients and prospects among those advertising in each issue
- Mailed to more than 2,500 Berkshire Hathaway HomeServices Luxury Collection Specialists, marketing directors and broker/owners
- Inserted in its entirety into the Unique Homes Magazine—print and digital (Added readership of 100,000+)
- Digital issue featured on the BerkshireHathawayHS.com website—with more than 14 million views in 2021
- Digitally shared to entire Berkshire Hathaway HomeServices network comprising more than 50,000 global real estate professionals
Berkshire Hathaway HomeServices’ Proprietary Publication
Berkshire Hathaway HomeServices Prestige magazine has been the definitive voice of luxury lifestyle pursuits for almost a decade. Published three times a year in Spring, Summer and Fall, the magazine features captivating editorial content alongside prestigious property listings to create the premier lifestyle guide and global property showcase publication.
Pairing longevity with proven results, the magazine provides unique opportunities exclusively for Berkshire Hathaway HomeServices network members to showcase listings to a targeted global audience through its print and digital formats and strategic distribution channels.
To reserve an ad, please contact:
Bruce Griset, Director of Sales
bgriset@uniquehomes.com
TARGETED AUDIENCE
- Average net worth of $4,525,000
- Average value of real estate holdings: $3,500,000+
- 40% own 2 properties; 30% own 3 or more properties
- 7 of 10 are actively in the market to buy or sell
- 4 of 5 have yet to select an agent/broker
PERSONALIZED DISTRIBUTION
Each agent that commits to at least one full page of advertising receives up to 100 customized copies directly mailed to their contact list and 20 customized copies for the agent. The agent picture and contact information appears on the cover of these customized copies.
UNIQUE HOMES MAGAZINE BONUS
Network members that commit to all three issues per year, or purchase a two-page spread in an issue, receive Platinum Broker status on UniqueHomes.com, which includes an online profile and the ability to upload up to 100 properties to the site ($2,995 value).
Mansion Global: Experience Luxury
Leveraging the same marketing strategy used by Berkshire Hathaway HomeServices, we at Florida Properties Group now advertise our luxury listings in The Wall Street Journal and Mansion Global. Get your listing remarkable exposure with these iconic brands that influence high-end real estate buyers everywhere!
THE WALL STREET JOURNAL
Integrated Corporate Marketing Plan
Brand Advertising
Brand ads will be featured on the front page of Mansion, in select issues throughout the year, published on Fridays.
Experience Luxury Insert
A luxury real estate supplement from The Wall Street Journal
Published five times a year, Mansion Global Experience Luxury is a one-of-a-kind opportunity to connect with The Wall Street Journal’s high net-worth subscribers within the most affluent zip codes and markets across the country.
U.S. Distribution
100,000 Wall Street Journal print subscribers of the WSJ Weekend Edition across the following regions: New York, Miami, Los Angeles, San Francisco, Houston, Dallas, Chicago, Boston
Berkshire Hathaway HomeServices has reserved full-page color ad units in all ten issues of Mansion Global Experience Luxury.
Custom digital ad units appear across the WSJ digital network on desktop and mobile. Includes target placements and rich media Units to inspire and engage buyers.
Signage
company provided installation
Luxury properties will receive a company provided yard sign with main company phone number on it. This sign is ordered and installed by First Call for Install/Frames & Things.
You have the option to purchase your own custom Luxury Yard Signs and/or sign riders and have those installed instead of or with the company provided signs. Custom signage can be purchased through Frames & Things.
Postcards
just listed postcards
Our residential listings are given a special treat – 50 complimentary Just Listed postcards, sent to the closest addresses. However, why not take it up one step and upgrade your listing with another 50 postcards? Take advantage of this chance for even greater success! It’s time you pamper that luxury property with some extra attention.
Need more information on ACE and the Just Listed postcard program? There are resources available on the Agent Help Site.
Florida Properties Group Sponsored Ad
RATE: $500 for 1/3 of a page
A total of 3 advertisers can advertise in the full page per issue. If we receive more inquiries to advertise, we can increase to a 2-page spread and accommodate additional advertisers.
*If we do not receive adequate participation in the ad for a specific issue, we will not be running the ad. This is subject to change.
The Wall Street Journal
Leveraging the same marketing strategy used by Berkshire Hathaway HomeServices, we now advertise our luxury listings in The Wall Street Journal and Mansion Global. Get your listing remarkable exposure with these iconic brands that influence high-end real estate buyers everywhere!
MANSION GLOBAL
EXPERIENCE LUXURY INSERT
A luxury real estate supplement from The Wall Street Journal
Published five times a year, Mansion Global Experience Luxury is a one-of-a-kind opportunity to connect with The Wall Street Journal’s high net-worth subscribers within the most affluent zip codes and markets across the country.
U.S. Distribution
100,000 Wall Street Journal print subscribers of the WSJ Weekend Edition across the following regions: New York, Miami, Los Angeles, San Francisco, Houston, Dallas, Chicago, Boston
Berkshire Hathaway HomeServices Florida Properties Group will be reserving a full-page color ad in each issue of Mansion Global Experience Luxury if interest from our agents persists.*
Email luxury@bhhsflpg.com with your high resolution images, property details and contact information if you are interested in advertising. You can also see additional details here.
LPS China Luxury Properties Magazine
RATE: advertising options range from $680 – $3,800 (early 2023)
WhatsApp and direct line: +852 6224 2055
alex@lps-shanghai.com
Entirely dedicated to international luxury properties and overseas real estate investments, the magazine and E-magazine reach a total of over 110,000 targeted Chinese VIPs looking for overseas high-end real estate.
The distribution of our magazines is also done in cooperation with Maserati Beijing and CITIC (one of the largest banks in China), meaning that our magazine also circulates throughout their network of VIPs in Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, among other major cities in China.
Issues typically reach over 110,000 targeted VIPs:
- The E-version of the magazine is sent by email to over 110,000 targeted VIPs from the LPS database.
- CITIC will circulate the magazine among its VIPs throughout China.
- The E-version of the magazine is published on the LPS China official WeChat social media account (17,000+ Chinese subscribers)
- The E-version of the magazine is also available to download on LPS China website.
Custom printable Marketing Pieces
All Available in MADI
Need to show off your luxury property in style? MADI can help with elegantly designed materials that capture the essence of sophistication. Whether you choose from her selection of 8-page brochures, open house social media graphics or just sold postcards – she has everything you need for chic and savvy marketing!
Notice a template missing that could be good for everyone to use? Email luxury@bhhsflpg.com and share your idea!
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Follow Us On
The world of social media is no longer a suggestion – it’s an expectation. Our network members can reap the rewards and seize opportunities that commend our verified channels, while partnering with esteemed names including Unique Homes and Architectural Digest. Join us as we revolutionize the digital landscape; make your mark in the sphere dominated by Berkshire Hathaway HomeServices Luxury Collection!
Global Channels
Instagram
@BHHSLuxury
Facebook
@BHHSLuxury
LinkedIn
BHHS Luxury Collection
Twitter
@BHHSLuxury
Social Media Opportunities
Property Feature
Send high resolution property photos, the link to the property from BerkshireHathwayHS.com, and one line of descriptive copy to LuxuryListings@HSFranchise.com
All submissions will be considered for the featured rotation on BHHSLuxury Instagram, Luxury Collection Facebook group post, and BHHSLuxury Pinterest boards.
Prestigious Properties
Unique Homes Social Media Takeover
Berkshire Hathaway HomeServices has created the Prestigious Properties social media initiative exclusively for all network members representing luxury properties to place their listings in front of a targeted, global audience.
This initiative comprises a weekly “takeover” series of the Unique Homes social media accounts on both Instagram and Facebook—totalling more than 415,000 followers.
Each Wednesday, Unique Homes share two static (image only) posts and one video post of a property represented by a Berkshire Hathaway HomeServices network member to their feed.
Requirements to submit a listing for a static post
The listing must be classified as a luxury listing. To ensure it does qualify as a luxury listing, please note that the listing will automatically appear with a Luxury Collection banner on the BerkshireHathawayHS.com website if it meets the luxury price point threshold. Please contact your marketing team, broker or LuxuryListings@HSFranchise.com if you have any questions about what qualifies as a luxury listing.
To submit a luxury listing to be posted on the Unique Homes social media accounts please:
Requirements to submit a listing for a video post
The listing must be classified as a luxury listing. To ensure it does qualify as a luxury listing, please note that the listing will automatically appear with a Luxury Collection banner on the BerkshireHathawayHS.com website if it meets the luxury price point threshold. Please contact your marketing team, broker or LuxuryListings@HSFranchise.com if you have any questions about what qualifies a luxury listing.
To submit a luxury listing to be posted on the Unique Homes social media accounts please:
Florida Properties Group
Property Feature
Looking to give your luxury properties the full star treatment? We offer a top of the line promotion service, where you can show off your exquisite listings in high resolution images and/or video walkthroughs. Our company will be sure to share these amazing visuals on both Instagram and Facebook – making sure that all eyes are on what you have to offer!
Simply email luxury@bhhsflpg.com with your high resolution images and/or video walk through.
Custom Social Media Graphics
All Available in MADI
Need to show off your luxury property in style? MADI can help with elegantly designed materials that capture the essence of sophistication. Whether you choose from her selection of 8-page brochures, open house social media graphics or just sold postcards – she has everything you need for chic and savvy marketing!
Notice a template missing that could be good for everyone to use? Email luxury@bhhsflpg.com and share your idea!